If you’ve ever browsed your Facebook timeline for more than a few
minutes, you will have almost certainly asked yourself why there is no
“dislike” button. Facebook now feels the same way, it seems, so it is
finally going to add one.
“People have asked about the ‘dislike’ button for many years, and
probably hundreds of people have asked about this, and today is a
special day because today is the day that I actually get to say we are
working on it, and are very close to shipping a test of it,” confirmed
Facebook’s Mark Zuckerberg.
Zuckerberg, who was speaking during a question and answer session in
Menlo Park, California, on Tuesday, added that the social network has
been working on the “dislike” button for some time. However, the button
isn’t intended to be an alternative to Reddit’s “downvote.”
“We don’t want to turn Facebook into a forum where people
are voting up or down on people’s posts,” Zuckerberg said. “You don’t
want to go through the process of sharing some moment that was important
to you in your day and have someone ‘downvote’ it.”
Instead, the “dislike” button is designed to give Facebook users a
way to “express empathy” for friends in certain situations — like when
they share news that is sad, and it isn’t appropriate to “like” it.
Zuckerberg insists it is “surprisingly complicated” to add a
“dislike” button to the mix — which could be the reason why it’s taken
so long to get here — but it’s thought the button will enter testing
with a small group of Facebook users soon before a wider rollout.
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